This year marks the 20th anniversary of the consumer durable major, LG Electronics India. The celebrations were kick-started with the #KarSalaam initiave, which aims to salute the spirit and sacrifices of the Indian soldiers, which was launched prior to Republic Day. Through this #karSalaam initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments. The campaign invited the whole nation to come forward and send their wishes to the Indian Security Forces.
This campaign was rolled out through radio, digital, outdoor and mall activities in order to collect the messages and wishes of the people. The company also engaged people through social media platforms and encouraged them to share their wishes on http:www.karsalaam.in, where more than 2 lakh wishes were collected online and offline.
Taking this campaign forward LG donated a portion of the money earned by purchase of LG products during a particular time period., LG India’s MD Mr. Kim Ki Wan handed over a cheque of INR 1 CRORE to the Honorable Home Minister Shri Rajnath Singh for CRPF welfare fund on 9th February. This money will now be used for the welfare of Indian soldiers and their families.
Speaking on the occasion, Kim Ki Wan said, “LG salutes the spirit of the Indian soldiers, who give up their lives to protect the country. Therefore, we took this initiative to bring together the citizens of India to express their gratitude to our soldiers. With an aim to connect with the hearts of the entire nation and to pour out messages for these brave hearts, LG goes beyond boundaries to reach out to every citizen and invite them to express their gratitude for our army , who selflessly volunteers to serve our nation all day and night.“
Mr. Amit Gujral, Head – Corporate Marketing, LG Electronics India said, “We salute the spirit of our soldiers who valiantly give up their life to protect the country but hardly find an opportunity to reach out to them. Therefore, we took this initiative to bring together the citizens of India to express their gratitude to our soldiers.
Rajnath Singh, said, “We welcome This gesture by LG Electronics of showing solidarity to the Indian Security forces.
This is a very astonishing gesture by a corporate organization. Today , the entire nation is proud of its Security forces, and the response to this initiative in the form of collecting good wishes for soldiers is an indication for the same.I would like to thank the people of India for extending their support to the Security forces.
Lets celebrate the heroism, patriotism and a good life #KarSalaam
About LG Electronics India Pvt Ltd
LG Electronics India Pvt Ltd was established in India in January , 1997. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. After being in India for two decades, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry .