When Facebook acquired WhatsApp for $19 billion last year, we weren’t sure how the social media giant would make use of the messaging app. However, at the F8 conference 2015, Facebook announced a new Business for Messenger initiative, through which the company might be able to make some profit. According to this initiative, Business for its Messenger app will give users the choice to install apps and make purchases with the Facebook Messenger app itself.
The company said that they would include some of the features of Facebook Messenger and experiment with it on WhatsApp, to promote business to consumer communications that could be paid up by marketers.
We think that enabling that [business to consumer] messaging has an excellent business potential for us. As we learn those things, I think there are going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.
Facebook CEO, Mark Zuckerberg says that once WhatsApp reaches 1 billion users, will business through the messaging app is meaningful. For now, WhatsApp has got around 800 million users. After the $22 billion acquisition by Facebook, WhatsApp Chief Jan Koum said that the messaging app will be ad-free.
Currently, Facebook is working with more business partners and will soon begin Business for its Messenger app.