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YouTube Gaming is Google’s play against Twitch


With an unanticipated announcement on Twitter, YouTube has branched into the gaming world withYouTube Gaming, seemingly Google’s answer to Twitch.

Little is known about what YouTube Gaming will entail at the moment, but it’s clear that Google is capitalizing on the success of YouTubers like Pewdiepie, who specialize in “Let’s play” videos. YouTube Gaming’s twitter description even says, “Let’s play.”

The new division of YouTube tweeted “We’re connecting you to the games, community and culture that matter to you – by gamers, for gamers.” It also said with the service, you’ll be able to “hang out with your favorite YouTube Creators in our new Live system.”

It will also make relevant recommendations for new games and channels based on your history.



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